The Lead

The Lead

Feb 15, 2024WYOS GenCreate

WYOS is making waves in the world of beauty and personal care, having just been named a 2024 "One to Watch" by The Lead.

The Lead is a media and events company focusing on digital and direct-to-consumer brands in the retail space. Each year they publish a cross category list of insurgent brands spotlighting the future front-runners in fashion, beauty, & consumer

This accolade is a huge recognition for WYOS, who has taken a groundbreaking approach to personal care as a first-to-market, solid stick, personal care brand that fills an unmet consumer need for products that provide enhanced performance, convenience and sustainability.

"We're thrilled by this award and to be part of the Lead community! It’s an honor to be recognized amongst so many incredible brands, many of which are household names for us! We created WYOS because we truly believe personal care can  provide a better experience for consumers. We are grateful for those who have been part of the story thus far." shares Jamie, CEO of WYOS.

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