Feb 01, 2023WYOS GenCreate

Generation Z (or, more commonly, Gen Z for short) is the first social generation to have grown up with access to the Internet; therefore, they are considered the “digital natives.”

Gen Zs are digitally literate and have more access to information. They are also reshaping the idea of a “good night out” by drinking less and paying more attention to their health, social image, and anxiety.

When it comes to cosmetics and personal care brands, those born between the mid-to-late 1990s as starting birth years and the early 2010s keep in mind that clean brands are essential, and fighting bad breakouts, and dry skin begins with choosing products formulated with the right ingredients.

The market is saturated with products targeting Gen Zs, but which ones fulfill their expectations? We tested and created a listicle including cosmetics and personal care brands every Gen Z would love to try.


WYOS (Write Your Own Story), founded by Jamie Glassman and Wendy Charland, is a clean, vegan brand packaged in a unique and sustainable stick format that is perfect for at-home or on-the-go.

Crafted with bright, poppy colors, all WYOS offerings are designed to bring a little happy to users everyday routine – no matter the activity, time or place. WYOS is all about less waste and more convenience, inspiring its community to find more time to enjoy life’s moments and craft their story.


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